Pop up cafe experience for League of Legends gamers to celebrate the Cafe Cuties skin release
Duration
Jan 2022 (5 weeks)
Good food is magic - literally!
Stop by in a world of elegant tea times and enchanted pastries
Magical Task Card
Go through the activities to fill all the hearts and collect a special prize at the end
Gwen
Take a peek at what Gwen is cooking up
Tibbers
Look inside fruity gummy Tibbers
The bar
Order tasty treats infused with Uladimir's essence
Menu
Various desserts and drinks based on the Cafe Cuties characters and icons
Photo Booth
Digital mirror that integrates user and AR character into a personal interaction and photo-op. Each moment is captured and immediately shareable!
Enjoy your tea time
Rest on Soraka's croissant staff chair & take a bit on Sivir's serving tray
Marketing Filters
Special filters for the café to encourage sharing the event through social media
Character & Brand Overview
01 UNDERSTANDING THE BRIEF
What is League of Legends?
League of Legends is a multiplayer online battle arena video game developed and published by Riot Games. They are known for the accessibility, character designs and production value.
They use a free-to-play business model. One of their most high profit margin virtual goods is "skins."
Champion Skins
Skins change the appearance of champions and allow for cosmetic customization. It can be acquired after buying in-game currency called Riot Points (RP).
Cafe Cuties Universe
Cafe Cuties is a series of alternate future/universe skins in League of Legends. It's set in a world where champions work at a cafe.
This pop up cafe's theme is based on this universe and was created to celebrate the release of the new skin series for gamers awaiting for new content for their favorite characters.
Market Opportunity
02 RESEARCH
Inspiration
03 DESIGN DEVELOPMENT
Inspired by the Art Deco geometric form, soft elegant romanticism, and rose pink pastel color palette with gold accents
3D Modeling Development
03 DESIGN DEVELOPMENT
